Editorial policy

Everything on this site is written in house. There is no syndicated content, no spun product copy and no articles bought by the word.

Sourcing

Where the site makes a factual claim about child safety, choking hazards, fire or allergy, it cites a national body, and the source is opened and read before the sentence citing it is written rather than found afterwards to prop up a sentence we had already decided on. Each trust block lists its sources with the date they were read.

Safety claims

We report what the agencies say and we point at the page. We do not turn a federal rule into a promise about your household, and we say so on every block that touches safety. We do not describe a product as a toy unless it is sold and labelled as one.

Numbers

Counts, prices and pack quantities come from our own catalogue records. Ratings are quoted only for products whose ratings we have measured, and the site says so where the figure appears. We do not average across an unmeasured catalogue, and we do not round a sample into a headline.

Customer reviews

Reviews quoted on this site are reproduced word for word as our customers wrote them, including spelling, and are chosen to represent the range of experience rather than the best of it. Three and four star reviews appear alongside five star ones. We do not write reviews, solicit them, or edit a quote in a way that changes what the reviewer meant.

Photographs

Product photography is our own, and every frame is looked at by a person before it is published. A frame that shows a different colourway or a different pack size than the one described does not go on the page.

Corrections

If something here is wrong, tell us at hello@willbond.net. We correct the page and, where the error changed the meaning of a recommendation, we say what changed rather than editing quietly. The page in question is almost always the Willbond range.